![]() ![]() Over one-third (36%) of Americans still watch sports using a cable or satellite subscription with Xfinity, Spectrum, DIRECTV, and Dish.Since nearly 70% of Americans watch live sports, it’s not too surprising that cable packages are ingrained with live sports channels like ESPN and regional sports networks. Viewing habits are changing and streaming is taking over our lives, but for now, cable might still be the most straightforward way to watch live sports. ![]() The blackout ended, and service was restored, just in time for the first Monday Night Football game of the season.īut what about other sports? What about local games? And where do Americans tune in the most to watch? We asked and nearly 700 Americans answered . Open, college football, or even NFL games on the usual channels-many had to subscribe to extra streaming services just to watch the games they paid for. For over a week, over 15 million Americans couldn’t watch the U.S. How important is live sports to Americans? Well, if the recent standoff between Charter Spectrum and Disney shows us anything, it’s not to mess with Monday Night Football. In fact, our research shows nearly 70% of Americans watch live sports, with many tuning in on a weekly basis for the latest football, basketball, and baseball games. It’s true! Whether in the ballpark or sitting at home on the couch, watching live sports is still America’s favorite pastime. ![]()
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